I can’t stress enough, that every miniscule (i.e. seemingly insignificant) aspect of product and brand marketing, is researched to death in order to maximize its appeal to consumers.
When you’re choosing what to buy, keep in mind that it might not be the product you love, but the font used for the logo, the materials used in the packaging, or the scent that's pumped into the air when you're shopping. All of these factors are taken into account, and carefully employed, to separate you from your cash, every single day.
Get to know the companies you fund. I mean, it is it is your money they use to manipulate entire economies as well as bend, break and circumvent laws.